Smart Automation
Where automation creates value in logistics, and what robotics and AI could change next.
A free weekly newsletter by Gabriel Pastrana for leaders evaluating automation investments and making them work.
What I cover
Investment decisions
Where to automate, how to assess returns, and which tradeoffs matter.
Operating performance
What it takes to move from a promising technology to a system that performs.
Robotics and AI
Emerging capabilities and what they could mean for logistics.
Start with these essays
The Robot Price Is Becoming the Least Interesting Number →
How productive time, bottlenecks, and peak demand shape returns.
The Next Warehouse Robot May Not Touch a Box →
Automation opportunities beyond picking, storage, and material movement.
500+ projectsAutomation and robotics systems evaluated, delivered, and scaled.
$2.1B+ portfolioCapital deployed where engineering decisions meet operating consequences.
20+ countriesExperience across the U.S., Latin America, and Europe.
10→400+ team growthScaled a multidisciplinary organization across five disciplines.
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Investment decisions, operating lessons, and developments in robotics and AI. Free, in your inbox.
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